{"product_id":"creatures-proto-1-4-traction-pad-eco-black-speckle-lime","title":"Creatures Proto 1.4 Traction Pad-Eco Black Speckle Lime","description":"\u003ch5\u003eFrom Creatures\u003c\/h5\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eTHE UGLY TRUTH: 67% WASTE\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003eTraction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have.\u003c\/p\u003e\r\n\r\n\u003cp\u003eSurf grip is still made using the same inefficient and limiting processes as it has for decades.\u003c\/p\u003e\r\n\r\n\u003cp\u003eCurrently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust.\u003c\/p\u003e\r\n\r\n\u003cp\u003e*analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods\r\n\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eWHY IS MOULDED TRACTION BUILT BETTER?\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eInstead of cutting from blank EVA foam blocks, every element is injection-shaped for ultimate precision.\u003c\/p\u003e\r\n\r\n\u003cp\u003ePROTO™1.4’s moulded tech reduces waste to just 5%!\u003c\/p\u003e\r\n\r\n\u003cp\u003eWe mix in EcoPure® organic additive to the EVA formula ensuring the material biodegrades at its end of life. \u003c\/p\u003e\r\n\r\n\u003cp\u003eThe end result is an ultra-precise tail pad that creates radically less waste and ultimate performance.\u003c\/p\u003e\r\n\r\n\u003cp\u003eMore grip. Less waste.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThat’s the difference.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eWHAT ABOUT PERFORMANCE?\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eBecause moulded technology offers unlimited potential, we no longer had the archaic constraints of routing, cutting and sanding.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWe worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences...\u003c\/p\u003e\r\n\r\n\u003cp\u003eMick Fanning: 5'11\" natural foot with a fundamental approach that's calculated and precise.\u003c\/p\u003e\r\n\r\n\u003cp\u003eItalo Ferreira: 5'7\" goofy foot with explosive, unpredictable flair and a massive bag of tricks.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWith 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar.\r\n\u003c\/p\u003e\u003cstrong\u003eMULTI-LOC™: WORLD'S FIRST MULTI-DIRECTIONAL GRIP PATTERN\u003c\/strong\u003e\r\n\r\n\u003cp\u003e13X World Titles have been won using our proven Square-Loc and Diamond-Loc traction patterns. This influenced the fundamental development of MULTI-LOC™.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThrough the 3-year R\u0026amp;D process, we introduced foot mapping to analyse exactly what Mick and Italo required to push their level of connection and response.\u003c\/p\u003e\r\n\r\n\u003cp\u003eMick altered every detail down to a fraction of a millimeter, including the direction, angle and space of each traction element.\u003c\/p\u003e \r\n\r\n\u003cp\u003eItalo increased the profile of the traction on the kick incline and in the \"sweet spot\".\u003c\/p\u003e\r\n\r\n\u003cp\u003ePrototype Notes: Mick and Italo settled on a 55 duro for the perfect density. Not too hard, not too soft.\u003c\/p\u003e\r\n","brand":"Creatures","offers":[{"title":"Default Title","offer_id":42560282230970,"sku":"9339740056062","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2062\/5873\/files\/GP23ECBKSPLI_1_720x_2f580a05-434f-4a63-9530-02c78a33a2f8.jpg?v=1691677933","url":"https:\/\/www.realwatersports.com\/products\/creatures-proto-1-4-traction-pad-eco-black-speckle-lime","provider":"REAL Watersports","version":"1.0","type":"link"}