REAL Flagship Store opens in Cape Hatteras, North Carolina!

by REAL Watersports

REAL Flagship Store in the Villages of Waves, NC

The new REAL Flagship store officially opened its doors to the public on May 31st, 2008. This new facility is a one of a kind, 18,000 square foot “aquaplex” with specific areas for retail, school, rental shop, restaurant, and luxury accommodations. Also included in this new space is an additional 4,000sq ft deck facing directly onto the Pamlico Sound, allowing unbelievable views of all the kiteboarding action on the water and the unbelievable sunsets to the West. Music playing from the edge of the highway to the edge of the water and everywhere in between, turns up the stoke and gets people fired up to hit the water no mater what their passion.


REAL’s roots developed in kiteboarding and the new REAL Flagship Store keeps this momentum and drives it even further ahead with over 1,000 kites in stock with one of each model rigged and inflated on the ceiling. This allows riders to compare kite models while shopping and know they are making the right choice. Also included in the new kiteboarding department are over 400 new kiteboards, plus a newly designed kiteboard “Deli Station” for building and customizing your new kiteboard. Kite bars, harnesses, wetsuits, a fully stocked accessories and parts department and the best mail order service in the business complete the new kite section of the REAL Flagship Store.

The REAL Lesson Center is right onsite for kiteboarding lessons and camps with 26 full time coaches, 12 PWCs and a private 4 acre Bermuda grass launch right on the Pamlico Sound. The new REAL Lesson Center features 2,500 sq ft of dedicated school space plus direct access onto the 4,000 sq ft deck, 3 private, separated classrooms, overhead video projectors, plus 5 outdoor showers, bathroom facilities, lockers and more. As always, 100 brand new kites and 75 brand new kiteboards round out the school gear making this the best instructional kiteboarding facility in the world.

Another new addition to the kiteboarding department is our new REAL Rental Shop with kiteboarding rentals including trainer kites, full sized kiteboarding kites, kiteboards (twins, directional twins and directional surfboards), harnesses and accessories. With airline travel hassles going up and up, it’s easier to leave your gear at home and rent the best gear on the planet with REAL! All of these new improvements add to your enjoyment and make your Cape Hatteras visit even better than you can ever imagine!


REAL has been selling surfboards for over 4 years, but in the new REAL Flagship Store, the surf industry has been taken to a whole new level! Over 800 new surfboards from Rusty, Stretch, JS, Rawson, Robert August, Donald Takayama, Joel Tudor, and more, available in every conceivable construction technology, await you at REAL! The “Surf Deli” sits across from the Kite Deli with build stations ready to customize your stick with fins, traction, leashes, wax and boardbags. Ready to rock? Slip on the Skull Candy head cans and blow it up with your favorite tunes as you build out the board of your dreams!

REAL Surf Lessons and Camps have been extremely successful and popular with our clients at all surfing abilities from beginner thru advanced levels. These lessons take advantage of the new REAL Lesson Center space and facilities, as well as our access to the Atlantic Ocean. Friendly and knowledgeable REAL Surfing Coaches make learning to surf easy and fun! The REAL RENTAL SHOP is fully stocked with high performance epoxy and soft top surfboards from 5’10 up to 11’7 in length to get you out on the water having the session of the Summer!


Standup Paddleboarding is the latest rage and REAL is on the leading edge of the sport with a dedicated REAL Standup Lesson and Camp program, Standup Rental Shop, a fully stocked Standup Paddleboarding Department to gear you up with all your own equipment, plus our own REAL Standup Paddleboarding Instructional DVD. REAL sells standup paddleboards in both of our Cape Hatteras locations as well as shipping them worldwide daily.Only the best gear makes it through the doors of REAL with over 100 new standup paddleboards in stock from Surftech, Robert August, and Takayama, plus paddles from Quickblade, C4, and Werner and all the fins, deckpads, wax, leashes, and boardbags that you could ever need, right upstairs in the REAL Surf Deli.


What is STYLE? Style is clothing, sunglasses, hats, watches, skateboards, bags, sunscreen, shoes, DVDs, magazines, books, accessories and more.!The new REAL Flagship Store features all of this and more from names like REAL, O’Neill, Quiksilver, Sector 9, Quiksilver Edition, Roxy, Billabong, Rip Curl, RVCA, Patagonia, Hurley, Reef, Nixon, Dragon, Kaenon, Smith, Von Zipper and many, many more! Whether you are shopping for yourself, your friend, family member or spouse, you are sure to find something for everyone at the new REAL Flagship Store!

The REAL Flagship Store, REAL Lesson Center and REAL Rental Shop were designed and built for YOU to maximize your experience in Cape Hatteras whether you are coming to kiteboard, surf, standup paddleboard or just to enjoy the beach. We invite you to come visit us or to just to give us a call to find out the latest details at the contact info below. We look forward to seeing you on the water soon!

REAL Watersports, Inc.
25706 Highway 12
Waves, NC 27982

You can reach the REAL Flagship Store toll free at 866-REAL-KITE or International/Local at 252-987-6000.

REAL Flagship Store hours are 8am to 8pm, 7 days a week!

View REAL Flagship Store Buildout Video

Join the Team Exclusive content, updates and offers.

I would like to receive: